![]() The announcement by Budweiser follows the announcement that PepsiCo will not advertise Pepsi (but will advertise Mountain Dew and Frito-Lay), and announcements by Coke, Audi and Avocados from Mexico that they will not advertise. ![]() The Associated Press reports that other Anheuser-Busch brands, including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer, will still have four minutes of advertising. That’s why Budweiser has joined together with long-time partner the Ad Council, along with COVID Collaborative, to donate airtime to increase awareness and education surrounding the vaccine.” “To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we’re stepping in to support critical awareness of the COVID-19 vaccine. “Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” says Monica Rustgi, VP of marketing at Budweiser. The film launches phase one of Budweiser’s commitment to supporting awareness and education related to the COVID-19 vaccine through the donation of advertising airtime in 2021 to the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative: one of the largest public health communications campaigns in history. I’m happy to be a part of Budweiser’s celebration of our resilience and hope during these challenging times.” “Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. ![]() Paramount+: Paramount+ Expedition | Sweet Victory | Super Bowl LV Spot (6.5 million a shorter version of the No.“I’m proud to lend my voice to the ‘Bigger Picture’ film,” says Jones. For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl.Pepsi: Get Ready :10 | Super Bowl LV | Pepsi Halftime Show (6.7 million).Cheetos: Cheetos | It Wasn’t Me SUPER BOWL LV :15 (7.4 million).Paramount+: Paramount+ Expedition | Sweet Victory | Super Bowl LV Spot (7.9 million) On Monday, Budweiser released a full 90-second Super Bowl ad on YouTube entitled 'Bigger Picture', which showed US citizens overcoming pandemic challenges together and aimed to raise awareness.Doritos: Doritos 3D | Flat Matthew Super Bowl LV (8.8 million).FilmSelect Trailer: FAST AND FURIOUS 9 Super Bowl Trailer (2021) (10 million).Buccaneers | Super Bowl LV Game Highlights (9.2 million) Budweiser: Bigger Picture | Budweiser Super Bowl Commercial (12.2 million).NFL: The Weeknd’s FULL Pepsi Super Bowl LV Halftime Show (22.3 million YouTube video views).Aside from Budweiser’s “Bigger Picture” and a halftime show teaser from Pepsi, the rest in the ranking are either official Super Bowl ads or teasers. 4 video didn’t actually air during the game itself (it ran once during the pregame show). A few things worth noting: The NFL owns two of them (first and third), and the No. Unlike most of the in-game commercials, which avoid references to the pandemic, this video shares how the brand redirected its advertising budget to support COVID-19 education, including around vaccines.īelow is a look at the top ten Super Bowl-related videos on YouTube. 25, and has generated 12.2 million views, with over half occurring within a week of posting, according to Tubular. ![]() 2 Super Bowl-related video on YouTube, Budweiser’s “ Bigger Picture,” which explains why the brand didn’t air an ad during the game. While this year’s show may not measure up to 2020’s (at least in terms of YouTube views), the video has received 10 million more views than the No. Instead, The Weeknd took over part of the stands for what some considered a bizarre compilation - with sound-mixing issues and an inside funhouse jaunt that inspired a few already memed-to-death moments - before dancing across the field with (creepily) masked dancers for a “Blinding Lights” finale. The show itself was a departure from traditional halftime celebrations, which usually happen on the field swarmed with fans (ahh, the old days before “social distancing” became an everyday phrase). Lo had received 77.7 million YouTube views within the first two days. By comparison, the 2020 halftime show with Shakira and J. Instead, they chose to invest in a 1:30-second film called Bigger Picture, narrated by actress and activist Rashida Jones, to drive COVID-19 vaccine awareness and education. 7 to the NFL’s YouTube channel, it’s received 22.3 million views so far, with 19.2 million views occurring within the first two days, per Tubular’s analytics. Budweiser, typically a significant player in Superbowl ad spots and known for their lighthearted ads and notorious Clydesdales, decided to sit this year out. According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial - it was Pepsi’s full halftime show featuring The Weeknd.
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